Women's Business Council- January 2020 Connections Article

Tina Hasselbush, Social T Marketing WBC First Vice Chair

Welcome 2020! New year, new you, right? If there was ever a time to make and keep new year resolutions, the dawn of a new decade certainly seems fitting. As a dedicated and active participant in the Greater Lehigh Valley Chamber Women’s Business Council, may I suggest that we look to our council’s mission statement to guide these all-important resolutions? Committing to the following three simple but powerful concepts will help strengthen our community and uplift not only our- selves but one another. In the words of our council president, Carla Hickey, “that’s a win-win, sister!” 


1. Empower – In 2020, take the time to regularly attend WBC events. Our board and committees carefully construct a menu of opportunities to educate and empower you to be a stronger leader, mentor, employee or business owner. 

2. Recognize – Each year, the Women’s Business Council honors women and an organization with the Athena Award. Presented to those possessing courage and strength of spirit, wisdom and enlightenment surrounding women’s rights and empowerment, the Athena is nationally recognized and boasts a prestigious group of past recipients. Calls for nominations will be announced in the spring; let’s resolve to make 2020 a record-breaking year. 

3. Inspire – Leadership comes in many packages and authority can be self-ordained. Be wise, understanding and positive, share a skill and build confidence in a co-worker or friend. Embrace differences, diversities and opportunities to be an example to those around you. 


If 2018 was the year of the woman, let’s help launch 2020 as the decade of education, leadership, diversity, equity and inclusion.

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