Written by: Jennifer Glose
It was 2005 and Mike Estojak of Hellertown was busy as the owner of a successful auto repair service center. That is until he was introduced to a product that would change the course of his career and life. Enter solar-powered LED signs. Estojak started out by renting the signs to wholesale car dealerships that he built relationships with while in the auto industry, and before he knew it there were 40 of the signs installed from Greater New York to Washington, D.C.
This was the birth of Estojak’s new company and passion, Mobile Technology Graphics (MTG), headquartered in Hellertown. The demand for the solar-powered signs continued to soar, inspiring Estojak to expand his offerings and design and build his first mobile LED Video Jumbotron, a 9 feet tall by 14 feet wide large-scale non-projection video board.
Today Mobile Technology Graphics has added other outdoor and indoor video walls and displays, and the company designs, builds, installs and services its products across the United States at events with more than 65,000 attendees, including for Google, NASA, U.S. Army & Marines, U.S. Presidential events (past and current), major football bowl games and the NCAA Championships.
According to Estojak, the company’s customer service is what made Mobile Technology Graphics grow from a local company to a national company.
“Customer service is it, no matter what you do,” he said. “Have integrity and customer service.”
Through all of its success, Mobile Technology Graphics remains true to being family owned and operated, with Estojak, 58, at the helm as president, alongside his son, Zac Estojak, 25, vice president of operations. Mike Estojak’s wife and daughter also work for the company.
“When we do events, someone from the family is always there to make sure everything is top-notch,” said Mike Estojak from a telephone interview while on his way to install video displays for the Rose Bowl in Pasadena, California - an event MTG has been doing for the past eight years.
“We work with you to make sure your event is the best it can be.”
Since designing and building the company’s first Jumbotron, MTG has added many larger-size models of the outdoor mobile video boards to the company’s inventory, up to 15 feet tall by 25 feet long, plus outdoor video panels, LED posters, and indoor high-definition modular video walls which can be custom-designed to be as large as 20 feet tall by 200-plus feet long.
“We have one of the largest in- dependently owned inventory in the country,” said Estojak, adding that his customers can either rent or buy his products.
With an in-house repair and service department, clients are assured a hands- on approach to customer service.
“We install it. We service it. We repair it. All locally,” Mike Estojak said. “Unlike other companies that sell video walls with no real experience, our leadership has over 20 combined years of experience in LEDs, allowing us to design our products to move around the country without damage, compared to off-the- shelf foreign designed products many other companies offer.”
Estojak says the company will be enhancing its event production and management offerings to service more trade shows and business meetings. The company designs, sets up and runs video, audio and lighting to bring it all together for the customer.
“When the client comes in, it’s a turn- key operation,” Estojak said.
“When we come to an event, we bring knowledge and insight. We go above and beyond and treat each event as if it is our own.”
Although MTG has clients all over the United States, and satellite offices in Florida and Arizona, Mobile Technology Graphics remains connected to its roots in the Lehigh Valley.
Prominent customers in the Lehigh Valley include MusikFest (Main stage), Lehigh University (Goodman football stadium, commencement, campaign launch) and Greater Lehigh Valley Chamber of Commerce (Annual luncheon).
A Greater Lehigh Valley Chamber member for about a decade, Mobile Technology Graphics has produced the chamber’s annual luncheon for the past five years, providing video walls, as well as audio, lighting and management of the event. Estojak says that being a chamber member has been helpful to the company.“They have a lot of expertise in business matters,” said Estojak, also noting the health insurance and discounts offered to chamber members as valuable benefits.
‘Follow Your Passion’
When asked what advice he can offer to other entrepreneurs, Estojak shared what helped in his own journey.
“Follow your passion,” he said. “And realize that it’s not a 9-5 job.” Zac Estojak has gained similar values by working side
by side with his father.
“It’s rewarding how hard work pays off,” he said. “Being dedicated to getting the event done right, no matter what and giving the best product possible makes all the difference in live events.”
Mike Estojak spoke about the benefits of building and cultivating meaningful relationships with current and potential customers by way of a more traditional route of communicating.
“Pick up the phone and call people,” he said. “Don’t always rely on email and text.”