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GREATER LEHIGH VALLEY CHAMBER BLOG

Main Street Foundation- February 2020 Connections Article

2/4/2020

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Frank Heston
Riverview Bank Chair
Chamber Foundation
As the economic anchor of the West End Theatre District, The Civic Theatre and the Chamber Foundation partnered to upgrade and beautify the exterior and curb appeal of this historic building. Beautification like this adds to the pedestrian experience, identifies the build- ing as an entertainment destination, and encourages added vibrancy in the District. Projects like this compliment neighbors with added sidewalk seating and greater ambiance. Two 5-foot wide benches, four outdoor planters and added signage in the windows identify the Live Theatre, Arthouse Cinema and Civic Theatre School. The new marquee sign ties into the classic 1927 marquee of the 19th Street Theatre across the street. Fresh paint, double glass door banners and seasonal poinsettias complete the aesthetic. We hope we can continue to inspire our partners on every main street to be creative and bring their communities to life!

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