Meghan Castanaro, Air Products Allentown Chamber Chair
The start of a new year is typically the time people set goals and resolutions. It is a time to look forward to new beginnings and reflect on aspirations and ways to improve your business.
If you want to achieve the goals you set, whether personal or professional, you really should write them down. Studies have shown that those who capture their goals on paper are 42% more likely to see them to fruition. There are multiple reasons why this is the case, including clearly setting out what you want to accomplish, helping to visualize what you need to do to succeed, and simply providing a reminder of what your goals are. I know I enjoy the simple pleasure of crossing or checking off tasks I complete.
In addition, be sure to share your goals. This is an important step in the process, as it holds you more accountable to them, making it more likely that you will complete the goals.
One of our goals at the Allentown Chamber is to improve and increase our partnerships with the various groups that represent Allentown. In general, partnerships can be critical to your success. They help cover your blind spots, provide diversity of thought, and create synergies that allow you to be more successful. We definitely see strength when we join forces with other entities.
I welcome you to contact us if you think we can mutually benefit each other and wish you all a very healthy and Happy New Year. Now go write down those goals and share them with those that matter to you!