Ed is the President and CEO of Edward John White Creative Strategies, a creative strategy, marketing and consulting agency in Allentown, PA, and the Director of Business Relations for the Lehigh Valley Legends, a new professional basketball team that began play in the Lehigh Valley in 2022.
Ed is a graduate of Lehigh University with a B.A. in Journalism (cum laude) and a Minor in Business Administration. While at Lehigh, Ed studied journalism and business in the five-year Arts/MBA program but literally skipped the B.S. and then the M.B.A. while earning his B.A. before heading to law school at Villanova University School of Law, where he earned a J.D. Ed has more than 40 years of combined professional experience as a journalist, public relations and marketing specialist, attorney, banker, professional magician and magic dealer, nonprofit leader, artist rep, and creative strategist. Ed’s firm provides a wide range of professional services to small businesses, nonprofits, political candidates, and artists, ranging from creative strategy advice to writing, editing, marketing, public relations, social media creation and management, event planning, and more.
In his role with this Legends, Ed provides strategy and marketing advice and manages all business relations and sponsorships for the team.