Theme: Enhancing Your Business Marketing Plan

When did you last review your marketing plan? As our customers' behaviors are continuously changing, our products and services must strive to remain relevant. The importance of updating and evaluating your marketing approach regularly is undeniable. 

The Business Council of the Greater Lehigh Valley Chamber of Commerce hosted our 2022 Business Summit at the Americus Hotel in downtown Allentown on Friday, April 29th. Approximately 70 Lehigh Valley business professionals joined us for a morning of networking, learning, and collaboration. Check out the event details below, as well as the resources provided by some of our presenters! 

Panel 1 - "Understanding and listening to your customers"
Panel 2 - "Aligning your organization, implementing actions, and measuring results"


Click on each speakers name for helpful advice, ideas, tools, and ready-to-use templates to implement into the marketing plan for your business. 


Keynote Speaker: Richard Thompson - Managing Partner, Factory LLC

Panelists: 
William Benz - Founder and Chief Digital Officer, Carnegie Agency

Sarah Clark - Owner & Creative Principal, Kudu Creative

Mark Ferguson - Director of Account Performance, Agency 345

Emily Massaro - Director of Digital Marketing, Liquid

John Mulder - Managing Partner, 3Seed

Marketing Kim Plyler - CEO, Sahl Communications

Moderated by Byron Roth - Owner & Founder, TAB Lehigh Valley