Lehigh Valley Chamber of Commerce
  • The Chamber
    • ABOUT US >
      • Careers
      • Reviews
    • Our Offices
    • Meet Our Board
    • Meet Our Team
    • Media >
      • Backyard Business >
        • Chambers, Councils & Committees Overview
      • Chamber in the News
      • Connections Archive
      • Business Matters
      • On Every Main Street | WDIY
      • Testimonials
  • CHAMBERS & COUNCILS
    • Cities & Communities >
      • Chamber Map
      • Allentown Area Chamber >
        • Allentown Awards Reception - 2025
        • Chamber Blog
        • Downtown Allentown Business Alliance
      • Bethlehem Area Chamber
      • Carbon Chamber & Economic Development Corporation
      • East Penn Area Chamber >
        • Alburtis Veteran's Banner Program
        • Lower Macungie Veteran's Banner Program
      • Easton Area Chamber >
        • Easton Area Chamber Board
        • Easton Area Scholarship
      • Emmaus Main Street Partners
      • Forks Business Association >
        • Forks Business Association Board
      • Greater Northampton Area Chamber
      • Greater Northern Lehigh Chamber
      • Hellertown Lower Saucon Area Chamber
      • Nazareth Area Chamber
      • Phillipsburg Area Chamber >
        • Phillipsburg Area Chamber Board
      • Pocono Chamber of Commerce
      • Southern Lehigh Area Chamber >
        • 2024-2025 Southern Lehigh Scholarship
      • Western Lehigh Area Chamber >
        • Western Lehigh Community Grant
      • Whitehall Area Chamber
    • Business Councils >
      • Ambassadors Council
      • Nonprofit and Business Partners Council
      • Small Business Council >
        • Masterminds
    • Diversity Councils >
      • DEI Collaborative >
        • Diverse Small Business Technical Assistance Support
      • African American Business Leaders Council >
        • Scholarships
        • Black Owned Businesses
        • Past Events
      • Hispanic Chamber of the Lehigh Valley >
        • Hispanic Owned Businesses
        • HCCLV Webinars
      • LGBTQ Business Council >
        • LGBTQ Pledge
        • LGBTQ Friendly Business Directory
        • LGBTQ Business Council Board
        • LGBTQ Business Council Community Grant
      • Veterans & Military Council >
        • Helping our Heroes
      • Women's Business Council >
        • WBC Committees
        • ATHENA AWARDS
        • Lehigh Valley Women's Summit
        • Women2Women Leadership Development Course
        • Invest in Her Fund
      • Young Professionals Council >
        • YPC Scholarship
        • YPC Volunteer Opportunities
        • Young Professionals Council Board
    • Marketing & Communications Advisors
  • EVENTS
    • Chamber Event Calendar
    • 2025 Golf Outings
    • Webinar Library
    • Upcoming Vendor Events
    • Major Event Recordings
    • Restaurant Weeks >
      • Southern Lehigh Restaurant Week
  • Public Policy
    • Advocacy >
      • 2025 State of Lehigh County Address
    • Business Matters
    • Committees >
      • Energy & Environment >
        • Sustainability Summit
      • Healthcare
      • Transportation >
        • 2025 Transportation Forum
    • Election Guide
    • Resource Guide
    • Registered Apprenticeships
  • MEMBERSHIP
    • Membership Application
    • Membership Investment Levels
    • Information Request
    • Member Benefits >
      • Benefits Overview
      • Signature Health Plans with Capital Blue Cross
      • Event Sponsorship
      • Marketing with The Chamber
      • Member Deals & Discounts
      • Member-Exclusive Programs
      • Ribbon Cuttings & Grand Openings
    • Refer a Member
    • Member Login
    • Support our Mission
  • BUSINESS DIRECTORY
    • Business Directory
    • Pocono Chamber Business Directory
  • COMMUNITY
    • Career Pathways
    • Chamber Foundation: Main Street Lehigh Valley >
      • COVID-19 Relief Fund
    • Employer and Workforce Services
    • Our Community Partners >
      • Capital Blue Cross
      • Lehigh Valley Economic Development Corporation
      • Workforce Board Lehigh Valley
      • South Main St Alliance Phillipsburg
      • Explore Warren County NJ
    • Made Possible in Lehigh Valley
    • Discover Lehigh Valley
  • The Chamber
    • ABOUT US >
      • Careers
      • Reviews
    • Our Offices
    • Meet Our Board
    • Meet Our Team
    • Media >
      • Backyard Business >
        • Chambers, Councils & Committees Overview
      • Chamber in the News
      • Connections Archive
      • Business Matters
      • On Every Main Street | WDIY
      • Testimonials
  • CHAMBERS & COUNCILS
    • Cities & Communities >
      • Chamber Map
      • Allentown Area Chamber >
        • Allentown Awards Reception - 2025
        • Chamber Blog
        • Downtown Allentown Business Alliance
      • Bethlehem Area Chamber
      • Carbon Chamber & Economic Development Corporation
      • East Penn Area Chamber >
        • Alburtis Veteran's Banner Program
        • Lower Macungie Veteran's Banner Program
      • Easton Area Chamber >
        • Easton Area Chamber Board
        • Easton Area Scholarship
      • Emmaus Main Street Partners
      • Forks Business Association >
        • Forks Business Association Board
      • Greater Northampton Area Chamber
      • Greater Northern Lehigh Chamber
      • Hellertown Lower Saucon Area Chamber
      • Nazareth Area Chamber
      • Phillipsburg Area Chamber >
        • Phillipsburg Area Chamber Board
      • Pocono Chamber of Commerce
      • Southern Lehigh Area Chamber >
        • 2024-2025 Southern Lehigh Scholarship
      • Western Lehigh Area Chamber >
        • Western Lehigh Community Grant
      • Whitehall Area Chamber
    • Business Councils >
      • Ambassadors Council
      • Nonprofit and Business Partners Council
      • Small Business Council >
        • Masterminds
    • Diversity Councils >
      • DEI Collaborative >
        • Diverse Small Business Technical Assistance Support
      • African American Business Leaders Council >
        • Scholarships
        • Black Owned Businesses
        • Past Events
      • Hispanic Chamber of the Lehigh Valley >
        • Hispanic Owned Businesses
        • HCCLV Webinars
      • LGBTQ Business Council >
        • LGBTQ Pledge
        • LGBTQ Friendly Business Directory
        • LGBTQ Business Council Board
        • LGBTQ Business Council Community Grant
      • Veterans & Military Council >
        • Helping our Heroes
      • Women's Business Council >
        • WBC Committees
        • ATHENA AWARDS
        • Lehigh Valley Women's Summit
        • Women2Women Leadership Development Course
        • Invest in Her Fund
      • Young Professionals Council >
        • YPC Scholarship
        • YPC Volunteer Opportunities
        • Young Professionals Council Board
    • Marketing & Communications Advisors
  • EVENTS
    • Chamber Event Calendar
    • 2025 Golf Outings
    • Webinar Library
    • Upcoming Vendor Events
    • Major Event Recordings
    • Restaurant Weeks >
      • Southern Lehigh Restaurant Week
  • Public Policy
    • Advocacy >
      • 2025 State of Lehigh County Address
    • Business Matters
    • Committees >
      • Energy & Environment >
        • Sustainability Summit
      • Healthcare
      • Transportation >
        • 2025 Transportation Forum
    • Election Guide
    • Resource Guide
    • Registered Apprenticeships
  • MEMBERSHIP
    • Membership Application
    • Membership Investment Levels
    • Information Request
    • Member Benefits >
      • Benefits Overview
      • Signature Health Plans with Capital Blue Cross
      • Event Sponsorship
      • Marketing with The Chamber
      • Member Deals & Discounts
      • Member-Exclusive Programs
      • Ribbon Cuttings & Grand Openings
    • Refer a Member
    • Member Login
    • Support our Mission
  • BUSINESS DIRECTORY
    • Business Directory
    • Pocono Chamber Business Directory
  • COMMUNITY
    • Career Pathways
    • Chamber Foundation: Main Street Lehigh Valley >
      • COVID-19 Relief Fund
    • Employer and Workforce Services
    • Our Community Partners >
      • Capital Blue Cross
      • Lehigh Valley Economic Development Corporation
      • Workforce Board Lehigh Valley
      • South Main St Alliance Phillipsburg
      • Explore Warren County NJ
    • Made Possible in Lehigh Valley
    • Discover Lehigh Valley


​2022 Business Summit

​PRESENTED BY THE BUSINESS COUNCIL

Theme: Enhancing Your Business Marketing Plan

When did you last review your marketing plan? As our customers' behaviors are continuously changing, our products and services must strive to remain relevant. The importance of updating and evaluating your marketing approach regularly is undeniable. 

The Business Council of the Greater Lehigh Valley Chamber of Commerce hosted our 2022 Business Summit at the Americus Hotel in downtown Allentown on Friday, April 29th. Approximately 70 Lehigh Valley business professionals joined us for a morning of networking, learning, and collaboration. Check out the event details below, as well as the resources provided by some of our presenters! 

Panel 1 - "Understanding and listening to your customers"
Panel 2 - "Aligning your organization, implementing actions, and measuring results"


Click on each speakers name for helpful advice, ideas, tools, and ready-to-use templates to implement into the marketing plan for your business. 


Keynote Speaker: Richard Thompson - Managing Partner, Factory LLC

Panelists: 
William Benz - Founder and Chief Digital Officer, Carnegie Agency

Sarah Clark - Owner & Creative Principal, Kudu Creative

Mark Ferguson - Director of Account Performance, Agency 345

Emily Massaro - Director of Digital Marketing, Liquid

John Mulder - Managing Partner, 3Seed

Marketing Kim Plyler - CEO, Sahl Communications

Moderated by Byron Roth - Owner & Founder, TAB Lehigh Valley

OUR OFFICES   |   CONTACT US   |   MEMBERS ONLY   |   SUBSCRIBE TO THE CHAMBER

Copyright © 2024 Greater Lehigh Valley Chamber of Commerce.  All rights reserved.