Krista Berardelli represents The Promenade Shops at Saucon Valley as the Marketing Director. In her role she markets the Lifestyle Center to the surrounding community through traditional and digital media efforts. She is the voice of the Shopping Center through public relations and also represents the Center’s social media presence for consumers. Krista works with local and national businesses to create connections with The Promenade’s shopper through advertising opportunities and sponsorships. Over 55 shops and restaurants operate at The Promenade Shops at Saucon Valley and work with Krista to leverage their brand through on-site events.

Krista is the Vice Chair of the Greater Lehigh Valley Chamber of Commerce Young Professionals Council. Serving the YPC since 2017, Krista has been an active member of the events and marketing committees. She is also passionate about serving the community through the GLVCC Ambassadors Council Board. Driven to support the fight against cancer, Krista is also a valued member of the Every Ribbon Counts Foundation Board. As a board member, she competed as a knockout challenge contestant to raise funds for brain cancer research, which is near and dear to her heart.
​
Her professional career first took off at Lehigh Valley International Airport (ABE), ascending from Marketing Intern in 2015 to Marketing Coordinator in 2017. In her position as the Marketing Coordinator, she focused on ensuring a first-class customer experience. Krista utilized the amazing talent and tools in the region which included the launch of Music in the Airport – a partnership with ArtsQuest, a local nonprofit that hosts the largest free music festival in the world, to feature homegrown musicians in a live concert setting at ABE.
Krista has a Bachelor of Science in Business Administration with a Dual Degree in both Management and Marketing from Kutztown University. She resides in Freemansburg and hopes to continue growing her network in the Lehigh Valley.