Why Airport Advertising
• It’s the hardest working media - Your Ad will be present 365 days of the year, 24 hours a day, you will have a constant presence in front of your audience. With clever use of quality graphics, colour, and lighting, all working harder for your dollar.
• Has the most captive audience- The airport has the most captive audience with an average wait time of 55 minutes before the flight and a 15-25 minutes wait in baggage claim, giving your message a long time to affect your audience. •Has highest income demographics- The income level of the people that travel through the airport is higher than any other facility in your area. These people also spend more money on leisure and luxury items.
• Is the most targeted geographic media - Most of the executives who travel are decision-makers for their companies. When targeting business and doing “image orientated” advertising, the airport covers most of the local and many national business leaders. If your goal is to target the business audience or upper income group in your market, airport advertising is your best buy.
• Has the lowest cost per thousand - Airport advertising is economical. You get a low cost per thousand and the message is delivered by high visible graphics; with the largest single audience available in any market versus TV, radio and newspaper. With all these positives in mind, it’s easy to see that having an airport presence will work hard for you on many different levels.